Nadin combines the world of music with the world of advertising and marketing – finding the right partners and songs to help raise the profiles of brands. After completing a degree in international communications and translation, she started out in the music industry in 2005 – initially in the A&R department at Warner Music Germany and then later with their Marketing team. Thanks to her broad knowledge of many different music genres and her background in marketing, Nadin is an expert in matching the right songs or artists to advertising campaigns. Her skills range from strategic music consulting to complex licensing negotiations and evaluating cross-promotions. She has already leveraged this expertise to help Vodafone pick up several awards from the music industry.
Nadin has been with White Horse Music since 2009 and joined management in 2015.